Agent or FSBO advertising: headlines, closing lines and descriptions

GOOD HEADLINES                   WAY TOO GENERAL

Commanding Countryside View                 A Wonderful Home

Panoramic View                                        A Wish Come True

For Seekers of Tranquility                          Look No Further

Handyman Special                                    Your Family is All That is Needed

Park-Like Setting                                      Seeing Is Believing

Your Own Swimming Pool                         Start Packing

Park-Like Neighborhood                            Too Good To Be True

Secluded Acreage                                     Great Drive By

Sidewalk Community                                The Right Choice

Wandering Walking Trails                          A Place to Call Home

European Masterpiece                               A Home to Warm up to

Handicap Accessible                                  The Comforts of Home

New Low Price                                          Positively Perfect

Amenities Abound                                     No Reason to Roam

An Entertainer's Delight                            Picture Yourself Here

Step back in Time                                     Have It All

Country Paradise                                      Your Family Deserves to Live Here

A Kitchen to Die For                                  Great Drive By

CALL NOW !

Some agents embrace the use of a closing phrase in their ad to encourage buyers to call. This can be effective when you’re appealing to a first time homebuyer. However, the experienced buyer typically views these “call to action” phrases as a sign of desperation.

Better start packing!                                    The home your family deserves!

Better act now!                                            Call today or gone tomorrow!

Hurry on this one!                                        Make this beauty yours!

Won't last long!                                            Call now !

Priced to sell fast!                                         What are you waiting for?

DESCRIPTIONS THAT CREATE A PICTURE

Natural woodwork

Paneled doors                                              

Attention to detail 

Soaring ceilings                                            

Unparalleled in amenities  

Stylish accents

Volume ceilings 

Striking roof lines                                                     

Upgrades galore

Private retreat                                                                  

Meticulously maintained

Gleaming hardwood floors                        

Shaded porch

Lots of natural sunlight                              

Plush carpeting 

Shaded patio

FSBO advertising objectives aren't different than agent advertising: catch their attention, keep their interest and promote a phone call. Some fsbo sellers (and agents) just don't think enough about the desired ad objectives.