Advertising Overview

Advertising a house to sell: Overview

Your advertising goal is to generate more showings because showings lead to offers. 

You know good advertisements when you see them; creative headlines, attractive pictures, meaningful ad copy, etc. When it comes to real estate, there are lots of ways to spend ad dollars, including TV, newspapers, info boxes, mailers, magazines and the internet.

This step is designed to help you make advertising decisions. It will get your creative juices flowing and give you some new, money saving promotions ideas!

We'll cover little-known tools that generate and influence buyers, examples of the best ways of handling phone inquiries (including scripts), successful promotional tactics used by veteran agents and lots of links to web sites for by-owners. For those considering using professional help, we also have lots of links to discount agencies and "flat fee" providers. 

If you're listed, advertising is obviously the agent's responsibility. But the point is, you want to get YOUR home sold, not just anybody's home the agent could show of all those listed in the MLS. Therefore, make sure your agent is using advertising and promotions that work!

The info here will help you ascertain if your agent is on top of his or her game when it comes to making YOUR house a promotion priority. Since agents can sell any home listed in their MLS, it behooves you to become proactive in the only home sale that matters–yours.

Continue your Overview tour with SHOW your home