Considerations

B - Marketing Home: Best time to sell ?

Best time to sell: Spring

Get on the market in early spring. A smaller choice of homes creates a sense of urgency among the buyers.  

Cabin fever sets in after the Super Bowl. The period following the holidays, get-togethers and the blah winter season brings back family conversations about moving.

Best time to sell: Your exterior

Lawns, trees and landscaping look their best during the summer. But exteriors of competing homes on the market during early spring won’t look any better than yours. Unless your exterior is an outstanding asset, play the odds, sell early.

Best time to sell: Summer

Sales figures typically show the summer as being very strong. However, these statistics usually reflect when the houses closed, not when the offer was made and accepted. That was several weeks, even months, earlier–when you should be on the market.

Many owners delay selling until June when the school year ends. But that’s when many more competing homes are for sale. And June loses buyers to graduations and weddings. It’s vacations and the humid, dog days during July and August. Then the focus is on back-to-school. Starting in June often leads to a longer market time and a lower selling price. 

Best time to sell: Holidays

People do not focus on buying on three-day weekends (like Labor Day) and traditional celebration days, like Mother’s Day. Going on the market before a holiday period or a key sporting event results in losing that all-important, jump-start to your marketing.

Some people feel that during the Thanksgiving through New Year season, homes can come alive with a lot of decorations. This period has a much smaller chance of selling and make your home become stale on the market by the time spring arrives.

Best time to sell:  January

Corporate personnel are often transferred around the first of the year when annual budgets are approved. They buy in the mid to upper price brackets which works for sellers in higher price ranges who are located in traditional corporate areas. Otherwise, don't waste your time.

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