Good ads

A - Advertise the Asking Price: Yes or no?

Lots of reasons for including the price:

Omit the price and many buyers assume your house must be too expensive. Also, some people are too intimidated to call and have to ask. 

When the price is in your ad, right away you know that the caller didn't see price as a stumbling block. Calls generated from ads without prices are usually from buyers outside of your home’s price range and wastes everybody’s time. 

But agents don't always include prices:   

Agents and agencies often advertise without the price. Their intention is to get people to call so they can try to interest them in any home on the market. You're objective is to generate calls from buyers that are in your price range.

Your goal is to sell your house. An agent’s goal is to sell any house.  

This "no price" approach also holds true for location. Price and location are a buyer's most decisive factors in selecting a home. Think how irritated you get when reading ads that don't provide a clue as to price or location. After a while, the ads become a blur.   

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