Good ads

C - Professional Ad Help: Need help writing your ads?

Promote yourself, advertise FSBO:

Having “FSBO” or “for-sale-by-owner” in your ad means you’re off to a great start in attracting attention. Being by-owner already gives you a price advantage over sellers paying a commission to a professional. 

Use proven ad phrases:

Create a picture with headlines and descriptions  

Good ad headlines will definitely help your marketing efforts.

Say something tangible, positive or state something that the competing houses on the market can't all say.

Here are some examples. 

Impress with features, size and condition of your home 

Don't be modest. Add some excitement to your home through the power of words. Need some examples?

Kitchens, older homes, yards, views and landscaping 

Kitchens can really sell a home. The yard, outside views and initial impression that landscaping creates are areas that you can use to pull in the readers.

Older homes appeal to many because of their nostalgic offerings. Play on this.

Use phrases that attract buyers.  

Features and Phrases to avoid

Many features don't add any real value due to their insignificance or the fact that the item can be easily replaced or added.

Don't include items unless they make readers want to see your home. Their appearance in the ad actually implies that a property has little else to offer.

Avoid phrase like these.

        Having provided a lot of help for the above areas in an ad, our recommendation is to use minimal newspaper advertising!

Newspapers (in general) are too expensive for their short lived time period. Instead, cut the ad size by specifying price and location. Then say: Go to myhomexxx.com for full info. Have your home on a web site and direct them to you home which will have pictures and a full slate of information.

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