Phone inquiries

B - Recorded Message: Is this a sound strategy?

Sample Recorded Phone Message

Hi. You're listening to our recorded message about our two-story home at 1234 Lois Lane in Smallville. Real estate agents recommended the asking price of 279,900. We’re in the Lucky Woods subdivision. We're known for having great community social events, the outstanding ABC School District and being a really nice place to live.   

The home is only nine years old, -- but has the feel of a vintage Williamsburg colonial, with hardwood floors, crown molding, high ceilings and things like that. The traffic pattern is really very functional and family friendly.

It has spacious living and dining rooms. The kitchen has newer stainless appliances and warm, cherry cabinets. It’s next to the family room, creating a sort of---interactivity---between the kitchen and family center.

The large family room has a cozy fireplace and sliding glass doors out to the deck. It was added two years ago---around 500 square feet. It’s sharp and the view is great too---and with lots of privacy.

There are four nice sized bedrooms upstairs. The large master has it's own bathroom. There are three full bathrooms.

The house and landscaping has been kept in top condition. The lower level is partially finished, with lots of extra storage space. There is an attached and oversized two car garage.   

If you’d like to see our home or want more information, please leave your phone number and we’ll get back to you ASAP. We’ll have an open house this Sunday, May 15, from one to three.  Hope to see you.

Comments on the recorded message: 

Folksy? Sure.

The idea is to come across as if you were talking, not reading a script. 

When creating your script, start by simply writing out the items you want to include. Organize them in a logical sequence, eliminating duplication. Follow by adding descriptive phrases that paint a warm and fuzzy picture.

Note how hard it would have been to get these points covered by responding to a phone caller. By using a recording, you avoided answering questions about some things that might be negatives, such as fairly high property taxes, the partial basement or the undersized lot. Sell your positives. Your objective is to get the prospects to see the house and fall in love with it.

Some positive items were not mentioned, such as the new hot water heater, built-in wall speakers, ceramic tiled hall bathroom, first floor laundry, recently painted rooms and a large cedar closet in the basement. These features wouldn’t necessarily make a person want to see the house, but will greatly add to any showing as bonuses.

If you’ve effectively prepared your home (see the PREPARE Step), it will sell itself to the prospective buyers that your marketing attracted.

You can provide more information in a recorded message than is feasible in a newspaper ad. But your objective is the same: don’t tell everything. Strive to get them to want to see the inside.

The opening of the message advises the caller that they have reached a recorded message. They may be reluctant to leave their phone number. Therefore, you could add that you are available to answer calls between specified hours.

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