The real estate mantra has gone from "location, location, location" to "price, price, price."
TOPICS COVERED:
SET THE PRICE
Pricing help from web sites
Importance of "leaving room to negotiate"
Knowing 'Price Points" and “Price Ranges” can help
Different pricing tactics
The best source for the asking price
PRICE TIPS
Best approach to maximizing profit
Wrong reasons for setting a price
How an appraisal can hurt you
REDUCE THE PRICE
If it isn't the price, why isn’t it selling?
When to lower the asking price
How much to drop the price
Promoting a price reduction
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