The agent's mantra has gone from "location, location, location" to "price, price, price."
The best house in the world won’t sell if it’s priced too high, but you'll leave money on the table if you price it too low; a phrase real estate agents have espoused for years in order to influence sellers to use their services.
As the seller, you are the one person who sets the asking price and who must agree on the selling price (even if you use the suggestions of a Realtor).
We’ll show you how to price your home to get it sold, avoid mistakes when setting your price, as well as illustrate some slick pricing skills that will attract buyers and maximize your profit.
For those who fall victim to the seller's common pricing mistakes, don't despair. We offer solid advice for when and how to effectively reduce the asking price.
Apply these techniques and your marketing campaign will be more successful and a lot less stressful when you make objective, informed decisions surrounding pricing issues.
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