Reduce the price

B - Lower the Asking Price: When?

Example of a phone call that relays your price drop.      

Hi - Is this John/Jane Buyer?

Yes

This is Sid Seller. We met at my open house on Rosebud lane in the Kane Subdivision a couple weeks ago. I'm selling my two story–the one with the light oak hardwood floors and new cedar deck. (Note how you were able to mention two positive selling points.)

Oh, right.
     
I just wanted to call and let you know that we’re dropping our price by $15,000.

Oh?

We're having an open house this Sunday. Are you still thinking about moving?

Yes_______

 “We've decided to get aggressive with our price. We're calling back the people who seemed to have an interest in our home. The open house is from one to four at 1941 Rosebud Lane. We hope you'll drop by this Sunday and take a second look. Thanks, and have a great day.

(or) No____

“If you know of anyone who is in the market, we'd appreciate you passing on the word. The open house is from one to four this Sunday and that's at 1941 Rosebud Lane. Thanks, and have a great day.”

                                 PHONE CALLS WORK

Prospects are impressed that you remember them. After some consideration, even the prospect that wasn’t interested might decide to take another look at your home.

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