Selling promos

C - Target your ad: An effective home flyer?

Neighbors are a natural target:

Your neighbors often know of family members, friends or coworkers who are considering moving. Send them a home flyer. You can count on it being read and discussed at dinner. After all, they have a real interest in who buys your home! 

Current Home sellers are obvious candidates:

Many people have their home on the market but have not decided on their next house. Look on a web site like realtor.com to get the addresses of homes on the market in your area. Most buyers will buy in the area where they currently reside. 

Their agent will be showing them homes that are listed. Yours could be just the property they are looking for, and at a better price.

Buyers usually fall into two catagories: those who are moving up or those who are downsizing.

THE MOVE UP PROSPECT: Create a flyer that has appeal to buyers moving up (obviously not the first time homebuyers). Now comes the basic pricing principal for those who are moving up. These people typically buy a home that is at least 30% to 50% more expensive than the value of their present home.

As an example, people in a $200,000 home usually move up to a home over $260,000 and often, much higher. They don’t feel they’re getting that much more for their money or that it's worth the effort to consider a home below this move-up amount. The $150,000 buyers are looking from around $200,000 to $250,000 and so on. 


DOWNSIZING BUYERS: If you live in a single story home, your style of home appeals to buyers across the board. Ranches are a magnet for downsizing retirees and empty nesters in your community and neighboring areas. These people are usually looking for a home of lower or similar value. 

NOTE: Consider promoting an upcoming open house in your flyer.

Create your flier: 

Here's a sample flier that will definitely catch your reader's attention. It has the potential of generating the desired result.

Make copies on heavy paper (32# is excellent). Give it a two or three fold, staple shut (one staple) and mail with a first class stamp.

Either provide the exact price or, if desired, conceal it somewhat with a “Priced in the 250s or mid 200s”, whichever you feel comfortable doing. Some indication of price is mandatory.  

Simply address them to “The Homeowners At ----”(followed by their address). The fact that this address is hand written and has your return address guarantees that it will be read. 

Send as a follow-up:

These fliers make a nice reminder if you have already hosted a “we’re moving” party for the neighbors. They can also be sent to those that didn’t attend, plus area residents who live further away and weren’t invited. Personalize it to suit your personality. 

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