Tips for Home Sellers
Welcome! Each day we post a small selling tip that will
help you develop the mindset for getting your home sold.
Tip for May 19th, 2013:
Target the right buyers.
Your target audience will depend on things like home style, price, schools and neighborhood. Who has been buying the homes that have sold on your street? Are they retirees, young professionals, first time buyers, empty nesters, singles? This is the key barometer for predicting future buyers. Once you know who is likely to buy in your neighborhood, determine what variables you can highlight for this target audience.
When you originally bought your home, what was your property or neighborhood’s main appeal? What is it now? Is it the local school system? The phrase, “walk to schools” constitutes a desirable feature for many buyers. Location, prestige, security and convenience (proximity to expressways, rec centers, shopping, parks, etc.) help initiate buying decisions.
To increase your advertising efficiency, you’ll really benefit from the ADVERTISE section to see how a multitude of promotion techniques will serve your selling needs.